The paper coating materials sector is witnessing transformative advancements, driven by sustainability demands and cutting-edge technology. According to the report by Next Move Strategy Consulting, the global Paper Coating Materials Market size is predicted to reach USD 4.93 billion by 2030 with a CAGR of 5.2% from 2025-2030.

From stabilizers that extend product lifespans to AI-powered coating processes, 2025 is shaping up to be a pivotal year for the industry.

Stabilizing the Future: Clariant and Omya’s AddWorks IBC 760

Clariant and Omya have teamed up to revolutionize the silyl-modified polymer (SMP) sealant market with their AddWorks IBC 760 stabilizer, showcased at the European Coatings Show 2025. This product is not just about performance-it is about redefining durability and sustainability in paper-based coatings.

Key Features and Benefits

AddWorks IBC 760 addresses critical challenges in SMP sealants, such as yellowing and UV instability, while aligning with stringent regulatory standards. Its standout features include:

• Extended Service Life: Achieves up to 50% longer lifespan compared to conventional stabilizers, withstanding 3000 hours in accelerated weathering tests.
• Superior Stability: Offers excellent weathering and heat stability, with no initial yellowing during application.
• Regulatory Compliance: Requires no hazard labeling at recommended dosages, making it a safe choice for manufacturers.
• Cost Efficiency: Reduces replacement frequency, lowering long-term costs for construction and automotive applications.

Sustainable Packaging Breakthrough

Beyond performance, Clariant and Omya introduced an optimized packaging solution for AddWorks IBC 760 in May 2024, slashing environmental impact:

• 80% Less Paper: Innovative redesign significantly reduces paper usage.
• 125% Improved Logistics: Doubled shipping capacity from 6,400 kg to 14,400 kg per truckload.
• Reduced CO2 Emissions: Enhanced transport efficiency minimizes the carbon footprint.

This innovation aligns with the circular economy, extending product lifespans and reducing waste, which is a game-changer for the paper coating materials market.

AI-Powered Precision: Pulpex and University of Surrey’s SustaPack

Pulpex, in collaboration with the University of Surrey, is leveraging AI and computer vision to perfect barrier coatings for fibre-based bottles. Funded by a £1 million grant from the UKRI’s Engineering and Physical Sciences Research Council, the SustaPack project aims to optimize coating processes while minimizing environmental impact.

Revolutionizing Barrier Coatings

Pulpex’s fibre-based bottles, made from natural wood fibres, are designed to replace plastic packaging. The SustaPack project focuses on applying multi-layer barrier coatings to prevent liquid leakage and maintain product quality. Here is how AI is transforming the process:

• Real-Time Defect Detection: AI-powered computer vision uses thermal imaging to identify and correct coating imperfections instantly.
• Enhanced Product Quality: Multi-scale mechanistic models pinpoint and eliminate non-uniformities, boosting shelf life and reliability.
• Energy and Water Savings: The “dry” spray coating process reduces resource consumption compared to traditional methods.

Environmental and Market Impact

The SustaPack initiative is not just about technical innovation-it is about setting new standards for sustainable packaging. By achieving 100% reliability in manufacturing and using degradable coatings, Pulpex is helping brands meet Net-Zero targets while offering consumers eco-friendly alternatives.

• 90–99% Recyclability: The bottles integrate seamlessly into existing paper recycling streams.
• Reduced Plastic Pollution: Fibre-based bottles eliminate reliance on conventional plastics.
• Lower Carbon Emissions: Optimized coating processes cut down on manufacturing energy use.

Key Takeaway: AI-driven coating processes are paving the way for recyclable, high-performance packaging that supports a circular economy.

Impact on the Paper Coating Materials Market

These innovations are reshaping the paper coating materials market by addressing two critical trends: sustainability and performance. Clariant and Omya’s AddWorks IBC 760 enhances the durability of SMP sealants, reducing material waste and replacement frequency, which aligns with the growing demand for circular economy solutions.

Meanwhile, Pulpex’s AI-powered coatings for fibre-based bottles tackle plastic pollution head-on, offering a scalable alternative for liquid packaging. These advancements are driving demand for high-performance, eco-friendly coating materials, fueled by construction, automotive, and packaging sectors. Manufacturers adopting these technologies gain a competitive edge by meeting regulatory and consumer expectations for sustainability.

Comparing the Innovations

Feature	AddWorks IBC 760 (Clariant & Omya)	SustaPack (Pulpex & University of Surrey)
Application	SMP sealants, polyurethane, wall coatings	Fibre-based bottles for liquids
Key Innovation	Stabilizer extending service life by 50%	AI-powered coating defect correction
Sustainability	80% less paper, reduced CO2 emissions	90–99% recyclable, lower energy use
Performance	3000-hour weathering resistance	Enhanced shelf life, 100% reliability

This table highlights how both innovations cater to different applications but share a commitment to sustainability and performance, driving market evolution.

Next Steps for Stakeholders

To capitalize on these advancements in the paper coating materials market, consider the following actionable steps:

• Evaluate AddWorks IBC 760 for Sealant Applications: Manufacturers in construction and automotive sectors should test this stabilizer for enhanced durability and compliance.
• Explore Fibre-Based Packaging: Brands aiming for Net-Zero goals can partner with Pulpex to adopt fibre-based bottles, reducing plastic dependency.
• Invest in AI-Driven Processes: Companies should integrate AI and computer vision into coating production to improve efficiency and quality.
• Monitor Regulatory Trends: Stay updated on evolving environmental regulations to ensure compliance with hazard-free and recyclable materials.
• Attend Industry Events: Join the European Coatings Show 2025 to gain insights into AddWorks IBC 760 and other innovations shaping the market.

Conclusion

The paper coating materials market is at a turning point, with Clariant, Omya, and Pulpex leading the charge toward sustainability and innovation. AddWorks IBC 760 is transforming sealant durability, while SustaPack’s AI-driven coatings are redefining eco-friendly packaging.

Together, these advancements signal a future where performance and environmental responsibility go hand in hand, offering manufacturers and consumers smarter, greener choices.

About the Author

Nitrishna Sonowal is a skilled SEO Executive and Content Writer with over 3 years of experience in the digital marketing industry. With a deep understanding of the ever-evolving digital landscape, she blends analytical insights with creative storytelling to deliver impactful digital solutions. She creates content that resonates with both clients and readers alike. Outside of work, she enjoys dancing, baking, and travelling to new places. The author can be reached at [email protected].